The increase in overall security threat perceptions has led to a huge increase in investment and expenditure on security infrastructure and commercial security systems by governments, public sector and private sector players in the Middle East region. Therefore commercial security is high on the agenda and is one of the key growth areas at Intersec 2012, the Middle East security, safety and policing industry's business and networking platform to be held at the Dubai International Convention and Exhibition Centre from January 15th to 17th.

Intersec 2012 Expected to Be Even Larger
Out of the 1,000 or so expected exhibitors to Intersec 2012, being held at the Dubai International Convention and Exhibition Centre in January, over 500 will be leading manufacturers, suppliers and service providers of commercial security equipment and services. Organiser Epoc Messe Frankfurt expects keen interest in the field from trade visitors and delegates looking for commercial security solutions. His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum again will be patron of Intersec.
"We are grateful to H.H. Sheikh Mansoor for the royal patronage, which adds to the significance of events like Intersec," said Ahmed Pauwels, Chief Executive Officer of organiser, Epoc Messe Frankfurt. "The support and patronage of governments and local authorities have played a formative role in establishing Intersec as the premier show of its kind in the region," he added. "Over the last 14 years, Intersec's development has reflected the expansion of the regional safety and security industries," said Pauwels. "It will continue to feature the latest trends and developments in the global sphere, facilitate and promote international trade and exchange of ideas and play a part in transforming the regional industry by promoting best practices in the region," he added. Current estimates indicate that the show will be considerably larger both in size and scope as compared to the record-breaking 2011 edition.

Conference and Seminar Programe
The event will also feature a comprehensive conference and seminar programe which includes a range of high-powered international speakers and regional experts offering insight on current hot button issues and industry trends and developments.

Also held under the patronage of H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, the UAE International FireFit Championships will run alongside the event for the third year. Growing in size and scope year on year, this year the Championships will welcome teams from across the GCC.
Also part of the outdoor programme, a full range of tactical rescues and close combat operations will once again take centre stage. Showcasing interactive scenarios across the fields of rescue, counter terror and law enforcement, the outdoor demonstration area proves to be a big draw for trade visitors each year. Rrunning alongside the three day event will be a series of conferences and workshops covering Commercial Security, Maritime Security, Emergency Medicine and Emergency Preparedness for the Oil & Gas industries. The conferences and workshops will feature renowned international and regional speakers giving insights on the commercial security industry as well as a large slice of the vast security industry.

Regional Aspects and Global Impact
The programme of the show is designed to fit to the Middle East market. As there is a great demand for perimeter protection solutions and integrated security systems for large facilities, many exhibitors have adopted their presentation to the needs of the Middle East customers. "Perimeter and premises security systems, motion sensors, access control systems, lighting and monitoring systems as well as enhanced IT security software are all expected to attract a strong response from the regional market," said Ahmed Pauwels, CEO of Epoc Messe Frankfurt. "Reassuring consumers and partners about a safe and secure environment is key to business growth in today's world. This is brought out by the fact that Commercial Security exhibitors will take up a whole extra hall at next year's event, indicating the high growth potential in the region," he added.

Key Players plus First Timers
Buoyed by the success of Intersec 2011, Bosch, Schneider Electric, Assa Abloy, Sony, Axis, Panasonic and Samsung are amongst some of the key exhibitors that have already confirmed their participation.
Bosch Security Systems will present its latest and most popular products to industry professionals from all over the world at the Intersec in Dubai (German Pavilion, booth 3-317C. The company will display, in addition to familiar products like the Building Integration System, the Video Management System or Public Address and Evacuation systems, Veristo secure, the new Software Solution for Access Control and Security Management. Also, the revised version of the popular Public Address and Audio Distribution System Promatrix 8000 is going to be shown. "And with further products from the ranges of CCTV, Public Address as well as Fire and Intrusion, we will demonstrate how large our Advantage Line has grown by now", says Hakan Ozyigit Regional Director Security Systems, Robert Bosch Middle East FZE. The Advantage line caters specifically to the needs of those customers, who are looking for security devices of low to medium complexity, as for example required in smaller offices, schools, petrol stations or restaurants. In future, Bosch will continuously add products to this product segment, while at the same time broadening its portfolio also on the other end of the scale - offering tailored, comprehensive solutions for international projects of greatest complexity with its new Business Unit ‘Engineered Solutions and Software'.