SiCUREZZA: Numbers rising, great returns and new, innovative services

11.06.2014 - The exhibition has many new features which benefit exhibitors and visitors alike. The international drive is gaining momentum, with 100 top selected buyers, especially from the Bal...

The exhibition has many new features which benefit exhibitors and visitors alike. The international drive is gaining momentum, with 100 top selected buyers, especially from the Balkans, Eastern Europe, Russia, Turkey and North Africa.

With only 5 months to go till the opening of SICUREZZA, scheduled for 12 to 14 November at Fiera Milano, all the pre-requisites are in place to suggest that this year's exhibition will be a resounding success.

75% of the available exhibition space has already been allocated to companies from 21 countries. An extremely positive result, which is a combination of companies which have always attended the exhibition and a large number of exhibitors who are returning to SICUREZZA after a gap of a few editions or are brands being presented for the first time.

According to Giuseppe Garri, Exhibition Manager of the event, "SICUREZZA 2014 is receiving many important confirmations of support. Two figures possibly stand out above all the others: almost all of the companies which exhibited in 2012 have confirmed that they will be attending this year's exhibition, and 27% of those that have registered to date are 'new' exhibitors, who have decided to support the new project for the first time or have come back after a gap of a few years."

Garri continues: "An important achievement, which is the result of the extremely positive figures obtained at the last exhibition, but also of the strong commitment we have made in terms of listening to many of the companies and associations in the sector and collaborating with them, which began many months ago. Talking to people who have daily experience of the market, listening to positive praise but also to constructive criticism, and investing to create an exhibition which really responds to their effective needs is a strategy which is certainly paying off. So this will be a larger exhibition, but also more representative, not only in numerical terms but, more particularly, in terms of quality. The top names will be present, there will be a large number of new features and previews and, as well as a very strong offering in the CCTV and access control segments, there also will be a wide range of products and solutions in the sphere of fire-prevention, passive defence and building automation."

In order to meet the demands of exhibitors and visitors and to make it easier to optimise timescales and costs, SICUREZZA 2014 has invested in the creation of a number of highly innovative services.

Trade professionals interested in attending the exhibition for the first time will not only be able to pre-register, but also to buy their ticket online. They just have to fill in the form on the exhibition website and make the on line transaction, which is absolutely secure. After that, they will be sent a pdf file with a bar code which can be scanned by the turnstiles at the entrance to the exhibition, or they can show it on their smartphone or tablet.

Exhibitors, on the other hand, can take advantage of the new, streamlined version of the E-service, the virtual store, which they can use to hire fittings and equipment. Not only that, but this time they will also have access to a new system track the trade professionals who visit their stand, enabling them to identify 'live' the operators visiting the stand by simply using an app on their smartphone.

To help exhibitors in their search for new customers in Italy or abroad, SICUREZZA have devised the EMP (Expo Matching Program), the innovative platform designed by Fiera Milano which enables them to contact the Buyers before the event has even started and to arrange goal-oriented meetings with them. Exhibitors can use the platform to consult and evaluate the profiles of potential Italian buyers, especially from the South of Italy, but also of 100 top foreign buyers, who have been selected and invited by Fiera Milano, from the Balkans, Eastern Europe, Russia, Turkey and North Africa.

Finally, to make it easier to visit the exhibition, SICUREZZA, along with Fiera Milano official travel agency, Trenitalia and certain airlines, is proposing competitive rail + hotel  'turnkey' packages: by making a simple phone call you can not only organise your journey to the exhibition but save money too.

SICUREZZA 2014 is the ideal context for creating 'culture' and providing training for all the players in the sector. In fact, professional growth and integration is one of the main dimensions of the exhibition, which intends to make the best possible use of the know-how of the trade professionals attending.

Thanks to the collaboration of leading editors and associations in the sector, numerous events will be staged during the three days of the exhibition. They range from a scenario analysis, assessing the state of the art and the future prospects of the market, to more vertical meetings, focusing on such key subjects as Privacy, the New European Regulations, smart cities, vertical solutions for the world of culture or retail, and talking about corporate networks and process and system innovation.

There will be no shortage of opportunities for training, with original, interesting formats. So, at the exhibition, there will be in-depth sessions for electrical and security installation technicians about standards and the state of the art in terms of systems engineering -  'Security Training Pills' - including practical security training organised by the Security Academy, an area devoted to technical and practical training.

The expertise of the trade professionals attending the exhibition will also be under the spotlights at the Video Live Security Award: a true live contest which will see CCTV systems made by leading companies being tested in the field in two parallel comparative testing laboratories: one for IP Cameras, the other for NVRs. The judges assessing which products perform best will be visitors to the fair.


*Fiera Milano S.p.A.

Strada Statale del Sempione 28
20017 Rho (Milano)