Xtralis: EMEA Regional Sales Manager Boris Ulrich. Xtralis has appointed Boris Ulrich as Regional Sales Manager EMEA for ASIM Traffic solutions, based in Verona, Italy.

He has significant experience in the traffic management software and hardware field, having previously worked on a number of traffic management projects across Europe and the Middle East.

He has also been a regular participant in meetings and projects with the European Union regarding traffic management, car-to-car and car-to-infrastructure communication, and at international events from Ertico and ITS Italy focused on promoting the use of intelligent traffic systems.

Helge.Rognstad@vse.co.uk