Massie will lead Dahua’s business development teams, growing existing relationships with security integrators and creating valuable new opportunities, as the company continues to accelerate growth in its highly valuable UK and Ireland markets.

Massie previously held senior sales roles for security equipment manufacturing and distribution companies, including Head of International Sales for ADI Global Distribution and Senior Director of Sales for UK and Ireland at Avigilon.

James Wang, General Manager of Dahua UK and Ireland, said: “We are delighted to have Mark Massie on board as Sales Director. Mark’s valuable experience in senior sales management roles with leading manufacturer and distributor companies will stand him in good stead, as he takes on the role of leading our commercial teams in enhancing existing relationships with customers and creating new opporutintes around the UK and Ireland.”