3xLOGIC is celebrating a highly successful launch into the European market. A leading innovator in server, artificial intelligence (AI), Internet of Things (IoT) and cloud-based solutions for over 15 years, the US-headquartered organisation has brought a wealth of expertise in the development and integration of access control, video surveillance management systems, and business intelligence.

European security professionals are now able to enjoy the numerous benefits of 3xLOGIC’s solutions, which provide end users with comprehensive, cost effective and state-of-the-art security infrastructures that are easy to manage, simple to install and can scale in line with changing needs. These advanced integration capabilities offer security installers and system integrators significant opportunities to work with their customers on more innovative and multi-dimensional security systems.

Committed to optimising people performance through AI, 3xLOGIC leverages the skills of some of the world’s leading engineers and data scientists to create powerful data driven solutions, which seamlessly integrate video, access control, and data from diverse sources such as automated teller machines, point of sale and analytical tools. In order to meet continuously evolving physical and cyber threats, 3xLOGIC provides products of unparalleled quality and performance to protect people, property and assets.

Determined to ensure that the terms business intelligence (BI) and AI are clearly understood and not misused, Gary Rowden, VP of Sales at PAC GDX, explained, ‘AI-based cognitive computing tries to create systems that solve problems in the same way that humans do. This includes processes like computer vision, natural language processing and interactive dialogue chatbots. However, we have witnessed many companies that market BI tools by falsely rebranding them as AI tools. However, the effort to move from a BI tool to an AI tool requires much more than simply relabeling a product. BI is often used to answer what happened, while AI can be used to answer what will happen next. It’s important to critically evaluate the claims being made in order to make sure you’re investing in actual AI-powered solutions and not just buying into the hype.’

3xLOGIC’s products are now available throughout Europe through the existing PAC channel, with full access to its customer service and technical support teams. This means that users can rely on a tried and trusted supply chain, delivering products that are specified correctly and delivered on time, every time. To drive further growth and market penetration, the company has recruited a number of business development personnel and created a dedicated partner programme, which offers installers and integrators a wide array of benefits.

Rowden concluded, ‘3xLOGIC has brought to Europe an enviable track record in redefining what’s possible with security technology, and our proven success in the highly competitive US market is testament to our ability to stay one step ahead of our competition. I’m delighted to report that our customers in Europe will now have the opportunity to find out exactly why 3xLOGIC leads the way in security system integration, and I believe we now offer a unique and exciting proposition to the entire continent.’