News

UBM launches security show for the Middle East: IFSEC Arabia

11.01.2011 - UBM, the organiser of IFSEC in the UK and a series of IFSEC branded security shows around the world, is launching a security show targeting the Middle East security market in Novem...

UBM, the organiser of IFSEC in the UK and a series of IFSEC branded security shows around the world, is launching a security show targeting the Middle East security market in November: IFSEC Arabia. The show is scheduled from November 20-22 2011 at the Convention and Exhibition Centre in Riyadh, Saudi Arabia.

The show is a joint venture between United Business Media (UBM) and Alagat Montgomery, a joint venture company between Alagat International of Riyadh and London based Andry Montgomery Ltd. - international organisers, managers and consultants in exhibitions with more than 30 years experience in organizing exhibitions in Saudi Arabia and the Gulf.

 "Our aim with IFSEC Arabia is to provide a regionally and internationally respected exhibition and symposium to attract international leaders and solutions providers to the region," explained James Blue, portfolio director fire and security at UBM Live. IFSEC Arabia will be co-located with Information & Communications Technology Arabia 2011 show and SmartTech Arabia 2011, two IT events also organised by Alagat Montgomery.

IFSEC Arabia will face competition mainly with two established security shows Intersec in Dubai (every year in  mid January) and ISNR, the bi-annual show in Abu Dhabi, scheduled for March 2012. Intersec 2011 is being held at the Dubai International Convention and Exhibition Centre from January 16 to 18 and is the largest and most comprehensive exhibition and conference for the security and safety industry in the Middle East.