EPOC Messe Frankfurt: Intersec Dubai 2010. The Arabian Gulf is one of the most exciting markets in the world for the security industry. Its security market is worth about 1 billion US-$ and is projected to grow at 10% annually. In the middle of this market Intersec trade fair and conference is scheduled to take place from January 17 to 19, 2010, at the Dubai International Convention and Exhibition Centre. In 2010 commercial security will be one of the largest segments of the trade fair and conference.

Good experiences at past shows and the attractivity of this market are the main reasons why leading global and local companies have confirmed their participation including Honeywell, Bosch, Dedicated Micros, Genetec, Infinova, Axis Communications, Smith Detections, Tyco, Panasonic and Sony to name a few. The exhibition and conference, is the largest in the MENA region for the safety and security industry and its 12th edition is projected to attract more than 700 exhibitors from 50 countries and over 17,000 trade visitors from 95 countries.

International Profile with a Strong Regional Impact

Ms. Elisabeth Brehl, Managing Director of Epoc Messe Frankfurt, organisers of the Intersec trade fair and conference, said, “Exhibitors participating at Intersec are aware of the opportunities that the region has to offer, this is evident with the growth of the show, year on year. The international interest in the exhibition has expanded remarkably over the years.”

The growing expertise of the event, as a result of working with experienced international suppliers, is underpinning the development of both the security and safety sectors across the region. It is also recognised that fire safety as a discipline has much development work ahead of it in most of the Middle East – which is why consultancy and training services are in strong demand. “It is projected that within the next few years more than 60,000 buildings and assets in Dubai alone will be fully installed with direct alarm systems. Alarm system installation will be a mandatory requirement by law, to ensure and enhance the security of the city,” said Ms. Brehl.

She further remarked that, “Commercial Security represents the largest show segment of the Intersec trade fair and conference, showcasing the most advanced products, services and technologies by key global players.”

CCTV in the Focus

The demand for sophisticated CCTV is growing at a rapid pace in this part of the world. This is evident from the fact that the recently launched Dubai Metro has 3,000 CCTV cameras mounted, to monitor the 74 km of rail tracks and the 29 stations. CCTVs are a crucial element in securing buildings, banks, ports and airports in the region. A number of exhibitors will be featuring the latest technology in CCTV cameras, in the Commercial Security section of the Intersec trade show.

With the building of the Dubai Metro project; pivotal topics related to emergency response, disaster preparedness, safety and security equipment have been highlighted. International suppliers of security related equipment and services will be displaying the most advanced trends in these areas.

New in 2010: The IT Security Pavilion

Cyberthreats are continuing to evolve, with large increases in financially motivated, highly targeted and damaging attacks. New technology and business trends, such as the consumerisation of IT, Web 2.0 and globalisation, are undoing many traditional security processes. New approaches and technologies for protecting critical business information systems are needed. The new IT Security pavilion at Intersec is a unique forum to focus on all aspects of IT Security.

New at Intersec 2010

The inaugural “UAE FireFit Championships” to happen alongside Intersec 2010 For the first time in the UAE, fire fighters from Canada and all seven Emirates will compete against each other in six categories relating to fire fighting and rescue in a three day challenge running alongside Intersec 2010. The event is supported by Dubai Civil Defence and organized by 911 Fire Fighting and FireFit Canada.

FireFit has developed and administered the FireFit Championships and firefighter testing across Canada since 1994 and will bring the event to Dubai next year with the ultimate goal to create a UAE FireFit series, in which Emirati firefighters will compete against teams from all over the world.

Contact:

EPOC Messe Frankfurt GmbH,
Dubai, United Arab Emirates
Tel.: + 971 4 338 01 02
Fax: +971 4 338 5272
intersec@uae.messefrankfurt.com
www.intersecexpo.com