Moscow International Security and Safety Exhibition co-located with Cardex
Moscow International Security and Safety Exhibition co-located with Cardex. In April every year, key members of the security industry in Russia and the CIS gather to discuss trends in the industry and test out the latest offerings from domestic and international suppliers. The venue for this annual gathering is the Moscow International Security and Safety Exhibition – MIPS. MIPS was launched when the Russian security market was in its early stages of development and since then, it has mirrored the dynamic growth of the industry.
In 2008, MIPS grew by over 28% – a sign of the huge increase in demand for security systems in Russia over the last few years. The threat to property, industrial sites, banks, educational facilities and transportation is rising from all sides. Meanwhile, the technical competency of Russian criminals is growing and terrorist activity continues to be a major concern.
These factors, along with a more general rise in concern about securing personal property, have led to a greater interest in preventative measures.
The Russian Security Market
Ilya Sobolev, Senior Event Manager for MIPS believes that international companies are identifying many new opportunities in the Russian security market. “Russia has a very dynamic security market at the moment. International companies can make huge gains if they can identify and act on opportunities when they arise. This is where MIPS can help. By discussing the market with those who have a deep understanding and experience of the security industry in Russia, our participants can be one step ahead of their competitors.”
The profile of MIPS has changed over the last 15 years, reflecting the Russian security industry. This year, the event will be split into six major sectors: CCTV, alarms, access control systems, fire safety, safety at work and emergency and rescue. Mr. Sobolev explains, “These sectors have been introduced to ensure that exhibitors have the best opportunity to meet their target audience and to help visitors locate the companies that most interest them.
Exhibitor feedback prompted this move and, so far, the response from our regular exhibitors has been extremely positive.”
New in 2009: Cardex
Furthermore, for the first time ever, Cardex – the International Smart Card & IT Security Exhibition – will be co-located with MIPS 2009. The event will showcase a wide range of products and services, including plastic card production and personalisation equipment, software for electronic bank operations and network management, components for manufacturing various types of cards, bank machines, identification and authentication means, electronic signatures and biometric systems of image recognition.
Cardex is a specialised forum, introducing the most recent achievements in plastic cards industry and the latest technologies for information security. The event will allow the visitors to see new smart card technologies, whilst enabling the exhibitors to gauge demand and explore possible partnerships in banking, insurance, telecommunications, social services, hotel and restaurant chains and state institutions.
The Russian security industry has a well-established network of distributors (many of whom are also installers and solution providers) who are placing large orders with international suppliers, particularly those who offer flexible, complex and specialised products, which are rarely available from local producers.
This goes some way to explaining the significant international interest in the event. In 2008, MIPS alone featured companies from 22 countries and national groups from China, Finland, Italy, Korea, Taiwan and UK. In fact, Russian manufacturers account for just 15–18% of MIPS participants, which reflects the demand for international products, seen to be more reliable and better quality than domestically manufactured products.
By co-locating MIPS & Cardex, the event will satisfy the cross-over of audiences from both industries, and all exhibitors will benefit from dedicated and joint promotion to maximise target publicity. The exhibition has a further appeal – its event programme. A number of events are held alongside the exhibition, including seminars and the MIPS & Cardex conferences, which are attended by high-profile representatives from government bodies, industry associations and influential companies.
The conferences are a great opportunity for delegates to find out about the latest government regulations regarding security issues and meet valuable new contacts.
This year, MIPS is celebrating its 15th anniversary and new sections have been introduced, which are Fire Safety & Fire-Fighting, Access Control Solutions & CCTV & Video Surveillance. A new pavilion has been added to accommodate the growing exhibition.
The event will take place on 13–16 April 2009 in Pavilions 1 and 8 of Expocenter in Moscow.