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Nextiva Retail Traffic Analytics

Understanding Customer Behaviours in Retail Environments

17.06.2010 - Retailers worldwide are increasingly challenged with enhancing the effectiveness of their retail operations. In an industry characterised by expensive real estate, slim margins, an...

Retailers worldwide are increasingly challenged with enhancing the effectiveness of their retail operations. In an industry characterised by expensive real estate, slim margins, and tenuous customer loyalty, retailers in every category need to make smarter decisions and manage their businesses more effectively. This paper highlights how businesses are applying advanced retail analytics tools based on video analytics to help improve merchandising and operational efficiencies.

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