Senstar-Stellar: unveils new name
24.08.2012 - Senstar-Stellar: unveils new name. Senstar-Stellar unveiled a new name and logo at IFSEC which reflects a 21st century image.“What was old is new again,” explains company president...
Senstar-Stellar: unveils new name. Senstar-Stellar unveiled a new name and logo at IFSEC which reflects a 21st century image.
“What was old is new again,” explains company president Brian Rich, noting that when the company originally opened in 1981, it was called Senstar which is the name it will return to, with a new look and design. “It was time for a change – our name and look was dated and needed a revamp,” said Rich.
“It’s more than just a new logo – it will help us reinforce a brand that has a long and trusted history, in a new package that allows us to position ourselves as the leader in our industry for high technology security solutions.“
The initial campaign and logo will be accompanied by the tag line: “A new look from the company you trust” to help the public understand that Senstar- Stellar, the company they know, is still around, it is simply being rebranded.
