All-over-IP Business Forum in Moscow
10.07.2012 - All-over-IP Business Forum in Moscow. On November 19th 2009 Groteck Business Media holds the Second Annual All-over-IP Business Forum at Sokolniki Expo in Moscow. This IP focused e...
All-over-IP Business Forum in Moscow. On November 19th 2009 Groteck Business Media holds the Second Annual All-over-IP Business Forum at Sokolniki Expo in Moscow. This IP focused event offers global vendors to meet 1000 prequalified customers. Allover- IP‘2009 introduces CCTV Pro Show. We did ask Alexander Vlasov, Business Development Executive at Groteck Business Media about the event.
A lot of security companies say All-over-IP Forum brings a unique format to business events in Russia. What does it mean?
A. Vlasov: Companies have never paid so much attention to their marketing ROI before like they do in the current economic situation. Considering their participation in any business event, each professional wants to get the answer to a single question – What will I get for spending 8 hours of my precious time and money?
All-over-IP Forum has been designed to let each person get maximum results from the time, money and intellectual efforts invested.
What differentiates All-over-IP Forum other events in Russia?
A. Vlasov: First of all, we have secured that all 1000 system integrators, distributors and corporate end-users are carefully prequalified. Before any person is registered, we make sure they are decision-makers who have open purchasing budgets for the next year or aim at expanding the pool of vendors they distribute.
Second, the Forum offers a variety of approaches to communication with the customer: an exhibition area, seminars, conferences, master classes, workshops, contests, club events and VIP meeting rooms.
Third, the Forum exhibitors and visitors are provided with an elaborate media network to inform each other in advance about their goals and offers. Groteck collects this information and makes a cross distribution of it.
What new features does All-over-IP Forum offer to its exhibitors and visitors this year?
A. V lasov: The video surveillance market has been growing 40% for the last 5 years. Russian customers have purchased enormous amounts of CCTV equipment, most of it analogue. Now that CCTV like no other market is ruled by IPzation, customers are concerned on their investments protection.
The key question the customer faces is how they can make a seamless migration to IP. CCTV Pro Show is designed to cover all the range of video solutions – traditional, IP, digital and analogue. This is a perfect place for analogue and IP vendors to compete for the customer‘s preferences.
