Identive Group announced that Brent Archer has joined the Company as Vice President Group Operations & Supply Chain. In this newly created role, Archer will oversee global operations and supply chain activities across Identive's businesses and product lines, with the charter to facilitate efficiency to support the Company's growth and profitability.

Archer brings a comprehensive background in global operations, manufacturing and supply chain management in the secure ID and RFID industries, including similar roles at Digital Angel, an animal ID company; ASSA ABLOY, a global leader in door opening solutions; HID, a provider of smart card-based access control solutions; and Rainbow Technologies, an encryption and information security firm. He holds a BS in Production/Operations Management from Arizona State University.

"Identive's global activities to provide the full range of secure ID solutions to diverse markets presents unique challenges for operations management," commented Ayman S. Ashour, chief executive officer and chairman of Identive Group. "Brent has a proven ability to implement operational improvements that directly enhance financial and operational performance in dynamic, high growth, rapidly changing environments. This is an important function for Identive and I am delighted that Brent will be managing it."

Commented Brent Archer, "I am excited to be coming on board with Identive, as I have been impressed with the company's growth strategy, its strong technology base and its unique focus on ID with a broad range of offerings. I look forward to working with the Identive team."