The rebranding initiative represents a strategic move to align the company's visual identity with its growth targets, core values, commercial expertise, and commitment to excellence in the fire and security industry.

Amthal has undergone a comprehensive brand transformation, including a redesigned logo, updated website, and refined messaging to a targeted audience as part of the rebranding process.

The new logo captures the essence of the company's expertise, professionalism and pledge to deliver compliant, high-quality services, incorporating elements that symbolise security, trust, and reliability.

Says Jamie Allam, Amthal CEO: “We are thrilled to unveil our rebranding efforts and present a fresh, modern identity for Amthal. This project not only represents our evolution as a company but also reinforces our unwavering commitment to providing innovative and compliant fire and security solutions that meet the growing needs of our clients.

“Amthal is dedicated to delivering exceptional service, industry-leading expertise, and customised solutions. With the new look and feel, we can utilise and strengthen our position in the market to achieve ambitious growth targets, realised through acquisition and organically. We can reach out and build stronger relationships with new and existing clients and expand our scope to new industries and sectors.”

With over 20 years of experience, Amthal has earned a strong reputation as a trusted security and fire safety partner, to a diverse range of clients across various sectors. A new focus will see an emphasis on supporting block and facilities management alongside education, commercial, retail, hospitality and logistics.

Jamie concludes: “Our new brand reflects our commitment to staying at the forefront of the fire and security industry and being the extended support estates and facilities managers require.  Many realise the need for compliance, especially with new legislation, but face resource, time and budget restrictions to implement essential testing and upgrade requirements.  We have become an all-encompassing provider to exceed their expectations and contribute to building safety and peace of mind.  It’s an exciting new phase that we are really happy to share and embrace its possibilities.”