Pointer Limited has become the first UK integrator to achieve ‘premium partner’ status as part of the newly relaunched Panasonic security partner programme.

The Japanese manufacturer refreshed its channel partner programme earlier this year and installers and integrators involved in Video Surveillance installations were invited to participate, with status determined by level of product training, sales volume and end user feedback. Premium partner status gives Pointer Ltd, which specialises in the design, installation, service, maintenance and monitoring of electronic security systems, access to additional support from the manufacturer as well as access to pre-qualified sales leads, via the partner portal.

Additional benefits include five year warranties, advanced replacement, training, technical and preferential placement within the Panasonic Where To Buy listing on the website.

“Pointer have proved an excellent partner for Panasonic. The company’s expertise in high end, mission critical installations suits our product portfolio,” said Gerard Figols, European Category Manager at Panasonic. “We receive a large number of end-user leads requesting solutions or products every day. Premium partner status means Pointer will get first refusal on these opportunities.”

Pointer Limited has been in business nearly 50 years. Providing service throughout the UK, it has the knowledge and experience to deliver large-scale projects for blue-chip clients that recognise the importance of managing risk to their staff, property, and key data. Director Sandy Rowan said, “We are delighted to have achieved premier partner status for Panasonic, which indicates the dedication that our sales and engineering team has to training and improving their market knowledge.

“We think that our customers can benefit greatly from Pointer being a premium partner of Panasonic, not least with greater access to support and replacement technology than with any other manufacturer.”