Axis introduces comprehensive store optimization and loss prevention solutions with retail focus.
“The competitive environment for bricks and mortar retailers is as ferocious as it has ever been,” said Johan Åkesson, Director Business Development Retail at Axis Communications. “Generating more revenue per customer, reducing loss, and enhancing customer experience are all commercial imperatives. With these new solutions, we aim to provide the same levels of business intelligence to retailers in the physical environment that their online counterparts have."

The new solutions will be marketed solely under the Axis brand, and will support retailers in two critical areas of their commercial objectives – store optimization solutions for customer understanding and revenue growth and loss prevention solutions to prevent theft.

Axis Store Optimization Solution
In its store optimization solution, Axis’ network cameras, audio products, added to business intelligence and analytics software, deliver unparalleled accuracy in terms of people counting, age and gender detection, store occupancy estimation, and queue monitoring. The insights are delivered through comprehensive reports designed per customer needs, hosted in the cloud and available through both desktop and mobile applications. The solution allows for the enhancement of the customer experience and sales opportunities through dynamic staffing levels, sales display information, and in-store announcements.

Axis Loss Prevention Solution
In the loss prevention solution, Axis’ network cameras, access controllers, and video door stations are combined with analytics software to highlight in real-time issues and enable immediate action for example unauthorized store exists, tailgating at entrances, in addition to providing a mechanism for random selection without profiling.